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Since our inception, we have been focused on building a strategic, quality knowledge advisory practice.

At ZingerLABS (ZL), we are committed to building a better working world with increased trust and confidence in business, sustainable growth, development of talent/capacities in all its forms, and greater collaboration. We want to build a better working world through our own actions and by engaging with like-minded organisations and individuals. This is our purpose — and why we exist as an organisation.   


Running through us is a strong sense of obligation to serve a number of different stakeholders — MNC's, Start-Ups, Social Enterprises, Non Profits/NGOs, International Agency, Industry Bodies, Institutions, Government — who count on us to deliver quality and excellence in everything we do. We want to use our global experience in Product Strategy, Market Research, Mobiles for Development (M4D), EdTech, Knowledge Management, Partnerships & Ecosystem Development and CSR to convene among relevant stakeholders conversations about devising solutions to challenges faced by people, markets and economies. We provide strategy-level consulting as well as board-level advisory via a sitting seat and/or on-call.

Bhanu Potta
Founding Partner
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Bhanu Potta is a Board Director & Advisor, Global Product Leader, Entrepreneur and Development Enthusiast. He is passionate about building Products and Businesses that enhance human endeavour. 


In a career spanning 20 years at multi-national like Microsoft, Worldreader, Nokia, Perot Systems, Informatics Group and NIIT, Bhanu set up and successfully led Global Product Programs that garnered  hundreds of millions of customers.


Since 2014, Bhanu has been nurturing Product Leadership capacities across industry sectors. Sharing his time between India, Europe and USA, Bhanu advises boards, CXOs, enterprise leaders, investors and startup founders on building successful product businesses. As an Venture Builder & Advisor, Bhanu helped Startups in USA, Europe and India journey from Idea to Market to Series A.


Bhanu is frequently invited to keynote at conferences. He is a sought after Counsel, Mentor & Professor of Practice on Product Leadership and Strategy.

Arjun Thomas
Founding Partner
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Arjun Thomas is an accomplished Product Strategist, Entrepreneur & Advisor with a deep understanding of what it takes to move a product concept from the market analysis stage through to the growth stage. 


As a Product Leader in companies like Nokia, Dell, Perot Systems and Mphasis he has done pioneering work with the Conception, Creation,  Management and Growth of Global Product Platforms both in the Web and Mobile space. 


He has built highly successful products that cut across verticals like Healthcare and Education, growing their user bases to an excess of 150 million in the Developed and Emerging Markets. While simultaneously working on innovative revenue models to run businesses profitably within a complex partner ecosystem. 


Arjun has spent the last 2 years working with Startups (both Local & Global), Education Institutions, Industry Bodies and Individuals furthering the cause of Product Management & Strategy as an Advisor, Professor of Practice, Speaker and Mentor. 

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